Southwest Airlines is known to be one of the most successful airlines in the country. In addition to maintaining a great place to work and a great place to fly, they have also implemented a very successful social media strategy since 2006.
So how does Southwest manage it's active website which receives 12,000 hits monthly, and Twitter and Facebook accounts with followers over a million strong each?
With a team of 5 people.
You can read all about their successful strategy in this blog post at Innovation Excellence. Southwest employs a strategy that centers around actively and consistently listening to both their followers and what's being said in social media. And they are able to do it with a relatively small team, when compared to the huge volume of traffic generated by their online presence.
That's great news for businesses of all sizes: It doesn't take much to have a successful social media strategy. Social media gives you the ability to build, grow, and leverage great relationships with your vendors, customers, and future customers in a way that is manageable and scalable.
In the information age, we're seeing a move from the mass, corporate, you're-only-a-number approach to business back to the mom-and-pop, corner store approach. The internet gives mom and pop the power to reach a broad enough audience to survive and thrive.
Social media gives mom and pop the ability to have one-on-one relationships with a broad audience, just like you walked into the store and sat down with the owner.
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