Have you ever walked into a building and thought, "This place was probably really nice and new thirty years ago." The problem for business is that if you do work in an outdated, poorly managed office, you send the message to your customers that perhaps you are outdated and manage poorly. First impressions are vital, and they're usually visual.

That being said, just as it's important to keep your physical location up-to-date and in good shape, the same can be said for your website. However, while you might be able to go twenty years without remodeling your physical location, the shelf life of your current web design is probably only five years. Why is that? Because advances in design trends and website technology happen at a much faster rate than other aspects of your industry.

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Southwest Airlines is known to be one of the most successful airlines in the country. In addition to maintaining a great place to work and a great place to fly, they have also implemented a very successful social media strategy since 2006. Read More...

At Acumen, we prescribe a Site, Social, Search approach to your online presence. One easy addition to your web presence that helps improve the quality of all three at once is a blog. Kill three birds with one stone! What's so great about blogging? Read More...

Our approach to search marketing is similar to most search engine optimization approaches used by companies across the country, however, we value a long-term strategy over short term success. The reason is that we feel short-term results do not guarantee long-term success. Read More...

Social media is all about building relationships. When you look at the genesis of social networking over the past ten years, at the core of its growth has been social and relational interaction. We have "friends" on social media, and we want people to "like" us. Even Google+ has embraced this concept by arranging social connections using social "circles". The language connotes relationship. Read More...